US Internet Radio Listening

The weekly online radio audience remains steady over the past year at an estimated 29 million. Eleven percent of the U.S. population age 12+ has listened to online radio in the past week (compared to 12 percent in 2006).

Sixteen percent of persons age 18-34 have listened to online radio in the past week. Online radio also reaches 14 percent of adults 18-49 in an average week.

Podcasting attracts a youthful audience. One out of six who have ever listened to an audio podcast are 12-17 years old, and more than half (52 percent) are under the age of 35.